How does leveraging intuition for business success actually work or even look like?

In business, success often hinges on making informed decisions quickly and effectively. While data-driven analysis and strategic planning are essential tools for entrepreneurs, there’s another valuable resource that often goes overlooked: intuition. In this 3rd blog of my 3 part Intuition Series, we’ll explore the power of intuition in business and how harnessing this innate ability can lead to greater success and fulfillment.

If you haven’t read Part 1: Demystifying Intuition or Part 2: Embracing Intution, click the titles to read more about this series.

The Role of Intuition in Business


Intuition, often referred to as a “gut feeling” or “inner knowing,” is a subconscious process that allows us to make decisions based on instinct and insight rather than logic alone. In the business, intuition plays a vital role in various aspects, from identifying new opportunities and foreseeing potential challenges to navigating complex situations and building authentic connections with clients and colleagues. Learning how to take a subconscious process and marry it with conscious awareness is key.

Trusting Your Inner Wisdom

One of the keys to leveraging intuition for business success is learning to trust your inner wisdom.

This means tuning into your instincts, paying attention to subtle cues and signals, and allowing yourself to act on intuitive insights even when they may not be immediately logical or rational.

By cultivating a sense of trust in your intuition, you can tap into a powerful source of guidance and direction that can help you make better decisions and achieve your goals more effectively.

Reading signals. A street sign shows a red hand and a white person walking. Symbolizing stop and go

Making Intuitive Decisions


Intuitive decision-making involves combining rational analysis with intuitive insights to arrive at the best possible outcome. This often means listening to your gut feelings, following your instincts, and being open to unconventional ideas and solutions. To me, this is the true meaning of thinking outside the box.

Whether it’s choosing a new business direction, hiring the right team members, or negotiating a deal, trusting your intuition can lead to more innovative and successful outcomes.

Examples of Intuitive Success

Red carpet

Countless successful entrepreneurs and business leaders attribute their achievements in part to their ability to trust their intuition.

From Steve Jobs, who famously relied on his intuition to guide product design decisions at Apple, to Oprah Winfrey, whose intuitive instincts have shaped her media empire, there are numerous examples of individuals who have leveraged intuition for business success.

Practical Tips for Leveraging Intuition


Here are some practical tips for you if you’re looking to leverage intuition in their business endeavors (and you should!):

  1. Practice Mindfulness: Cultivate mindfulness practices such as meditation and self-reflection to quiet the mind and enhance your intuition. This allows you to feel into your body. It doesn’t mean you eliminate thoughts but rather learning to focus on the first ones that happen in relation to seeking answers.
  2. Listen to Your Body: Pay attention to physical sensations such as tension, relaxation, a humming feeling, tingling, or “butterflies” in the stomach, as these can be indicators of intuitive insights.
  3. Keep a Journal: Write down your intuitive hunches, dreams, and inspirations to track patterns and gain deeper insights into your intuitive process. Don’t discount anything. The key is the learn how to listen or acknowledge the first thoughts, pictures, feelings or other hunches right away. The smallest or what might seem insignificant can be the biggest insights at times.
  4. Seek Feedback: Discuss your intuitive insights with trusted friends, mentors, colleagues, or advisors to gain perspective and validation.
  5. Take Action: Trust your intuition and take action on your insights, even if they seem unconventional or risky. Remember, intuition often leads to unexpected opportunities and breakthroughs.

In a business world that values logic, data, analysis and facts, it’s easy to overlook the power of intuition in business. However, by learning to trust your inner wisdom and leveraging intuition and intuitiveinsights, you can gain a competitive edge, make better decisions, and achieve greater success and fulfillment in your entrepreneurial journey. So, embrace your intuition, listen to your gut, and let it guide you towards your goals.